As a church, digging into Google Analytics, are there data/sites the provide industry standards for your website.
You may not be able to easily do such comparisons but you could get an idea of competition from some websites.
One such site is https://www.alexa.com. For example, you can see https://www.alexa.com/siteinfo/flcsf.org and observe how Alexa shows you different metrics about that site and allows comparisons. You could also use https://www.serpwoo.com/videos/ to do comparisons like you were thinking of. https://serpstat.com/domains/?query=flcsf.org&se=g_us&search_type=subdomains site shows comparisons with competition. I am not sure how much customization there is in these tools, and how valid the data is - but, you have something to go by.
I learned about these tools from a question on Quora: https://www.quora.com/Can-you-run-Google-Analytics-for-a-competitors-website.